What you install
These physical improvements can reduce energy use, improve efficiency, and enhance the resident experience.
Green renter intelligence for luxury apartments
When properties
feel equal,
give renters a reason.
RECCO35 helps luxury communities identify nearby green-minded renters and build preference with a credible 100% renewable electricity story.
100%
renewable
electricity
electricity
Renter preference
Green tiebreaker
Sustainability is rarely the first decision. It can be the deciding one.
01 Identify prospects
02 Create preference
03 Track leasing impact
The luxury leasing tiebreaker
Find the renters most likely to value your green positioning.
10 MI
5 MI
Green-consumer concentration
Free
5- or 10-mile luxury prospect profile
Choose a community and radius. RECCO35 shows the nearby consumers most likely to value sustainability as part of their apartment decision.
- Local audience size and concentration
- Income, age, EV, and green-interest indicators
- Potential audience for targeted leasing campaigns
With RECCO35 engagement
$5per unit
per month
per month
Qualified renter prospect file
For a fixed $5 per apartment unit each month, RECCO35 establishes the property’s renewable electricity position and provides properly sourced local prospects for targeted leasing outreach.
Fresh prospects every quarter
Your local prospect file can be updated four times a year as the surrounding market changes.
Audience data and permitted uses are subject to source availability, applicable privacy and marketing laws, and the terms of your RECCO35 agreement.
A low-cost differentiation lever
Add a credible point of difference at a manageable price.
Concessions may remain part of a competitive luxury leasing strategy. RECCO35 adds something different: a portfolio-wide sustainability position and targeted prospect intelligence for $5 per unit per month.
For one lease-up
Two months of free rent at $1,500–$3,000+ per month can erase thousands in revenue for a single unit.
+
Per unit, per year
Renewable electricity positioning, local audience intelligence, and quarterly prospect updates across the community.
Illustrative context only. Actual concessions vary by market, rent, property, and lease terms. RECCO35 complements the existing leasing strategy; it does not replace concessions or guarantee leasing results.
The credible green story
Turn existing sustainability investments into a message renters understand.
Luxury renters still lead with location, rent, floor plan, amenities, and service. Sustainability becomes meaningful when those fundamentals are comparable.
RECs give your existing green features a credible operating story that can help tip preference toward your community.
Cover units and common areas
Account for estimated electricity used inside apartments plus corridors, elevators, amenities, garages, exterior lighting, pumps, and central systems.
Operate on a renewable basis
Purchase enough RECs to match annual electricity use, then retire them so no other buyer can claim the same renewable attributes.
Make a clear, supportable claim
Receive documentation supporting the message that your community’s electricity use is matched with 100% renewable energy.
RECs made simple
Think of a REC as the ownership record for renewable electricity.
The electricity arriving from the shared grid has no label showing where it came from. A REC is the recognized instrument that tracks and assigns the renewable attributes of one megawatt-hour of renewable generation.
If your property uses 1,000 MWh in a year, RECCO35 purchases and retires 1,000 RECs on its behalf. The property can then report that its covered electricity use was matched with 100% renewable energy.
Talk through the details ↗
RECCO35 / REC
VERIFIED
REPRESENTING
1
MWh
RENEWABLE ENERGY
SourceWind + Solar
RegistryDocumented
StatusRetired
From property to prospects
A clear path from renewable energy to local leasing value.
Profile the market
Choose a property and a 5- or 10-mile radius. We build your free local green-consumer profile.
Shape the REC plan
We define the right electricity volume, term, geography, technology mix, and procurement standard.
Purchase and retire
At $5 per unit each month, RECCO35 manages REC procurement and retirement with property-level documentation.
Reach future renters
Receive your documented REC result and a compliant local prospect file, refreshed quarterly for leasing outreach.
Program cost calculator
Simple pricing. No REC math required.
RECCO35 is priced at a fixed $5 per apartment unit each month. The planning estimate uses 0.5 MWh per unit per month, plus an adjustable allowance for common-area electricity.
Common areas can include corridors, elevators, leasing and amenity spaces, exterior lighting, garages, pumps, and central systems. Final procurement should use whole-property utility data whenever available.
10010,000
0%50%
20% is a practical starting point. Garden-style properties may be lower; high-rise or amenity-heavy buildings may be higher.
Monthly RECCO35 cost
$12,500
Annual RECCO35 cost
$150,000
Estimated RECs to match
18,000 RECs
Apartment units15,000 MWh/year
Common areas3,000 MWh/year
Total estimated load18,000 MWh/year
Included
REC purchase + retirement
Quarterly prospect updates
Get my free local profile ↗
Built for scrutiny
Good intentions are not enough. The details matter.
Our recommendations are designed around recognized market practices: clear ownership, qualified generation, unique certificates, transparent retirement, and claims that match the product purchased.
Registry documentation
Vintage matching
Market boundaries
Retirement records
Claim language
Portfolio allocation
Leadership
Energy, data, and financial discipline behind the RECCO35 model.
Raj Swaminathan, CFA
Raj is a transformational energy executive with nearly three decades of experience leading high-growth initiatives across the global energy, utility, and independent power sectors. He has held senior leadership roles at Fortune 500 companies and renewable-focused firms, helping organizations move through key stages of development, expansion, and energy transition.
David Stirling
David specializes in third-party data, segmentation, and predictive analytics for leading financial, consumer, and energy clients, including Allstate, AT&T, Bank of America, Chase, Discover, Home Depot, Morgan Stanley, Procter & Gamble, Southern Company, and UBS.
Samir Nangia
Samir is a 25+ year energy executive who brings CFO-level discipline to fast-growing green-energy companies. His background spans treasury, trading, risk management, and investor relations, giving growth companies the financial rigor and market credibility they need to scale.
Start free
Meet the green consumers around your property.
Share a property location and choose a 5- or 10-mile radius. RECCO35 will prepare your complimentary local market profile.